With ‘cheap and nasty’ flat-packed imported kitchens sometimes seen as viable options to home renovators, Kitchen Craftsmen needs to always stay ahead of the game and offer compelling reasons to enquire.
Competing with the DIY mindset and demonstrating value
Tactical promotion and the purchase emotion
Whilst we all buy into the emotional connections of a better lifestyle afforded by that perfect kitchen, tactical sales promotions get us over the line when it comes to buying – coupled of course with the strength of the brand and all that it promises.
Trilogy has carefully struck the balance to cumulatively help position the brand as one of quality and leadership, whilst delivering retail oriented messaging tailored to seasonal and behavioural motivators to generate leads.
Each campaign comprises deeply immersive online activity with significant content marketing, enhanced by direct marketing and lead nurturing Marketing Automation, and a consistent radio advertising presence, backed up by point-of-sale material in each of their showrooms.
Growing awareness leads into sales
Delivering engaging content to more people and providing compelling reasons to enquire with Kitchen Craftsmen has seen a year on year growth surpassing client expectations. We continue to strive for even better results and continue to deliver the service we’ve become known for.