Forrest Chase has been a signature landmark, and Perth City conduit, for over 30 years. The owners, ISPT, proceeded with a 4-stage $110 million redevelopment of the centre in 2018 which is due for completion around mid 2019.
While very respectful of brand heritage, all stakeholders also recognised the need for brand repositioning and a refreshed brand image.
Trilogy liaised closely with representatives of the marketing, development and leasing teams to determine the brand strategy and marketing communications’ plan. These needed to be cognisant of the evolving construction development and changing tenancies as well as active competitors also undergoing change.