Forrest Chase is in the heart of the city, and while undergoing significant redevelopment, continues to innovate to offer different experiences to the thousands of people visiting and passing through every day. The marketing team recognised the opportunity to champion other leading Perth cultural and entertainment destinations by providing them with a unique presence at Forrest Chase through augmented reality.
A Cultural Hub brought closer to city hot spots
Tactile, immersive and collaborative
Trilogy, in close collaboration with Art Gallery WA, Perth Zoo and Scitech, created concepts and immersive virtual executions and installations to activate spaces at Forrest Chase and individually showcase some of the attractions available at these popular destinations.
There are estimated to be fewer than 400 Sumatran Tigers left in the world.
Perth Zoo is home to two of them, and to a vitally important breeding program which endeavours to ensure the survival of these noble animals.
The Perth Zoo activation at Forrest Chase has an augmented reality tiger animate when viewed through Facebook’s inbuilt camera app.
Trilogy created the entire environment – digital and physical – to help Forrest Chase raise awareness of the critical Sumatran Tiger situation, and Perth Zoo’s admirable commitment, so that future generations won’t have to rely on augmented reality to see them.
Read more about this endangered species here:-
Art Gallery WA
The Art Gallery WA (AGWA) is highly respected for bringing special exhibitions to the people of Western Australia including the current Desert River Sea: Portraits of the Kimberley which is available until May.
To represent Gary Sibosado’s Aalingoon (Rainbow Serpent) component of this exhibition and to provide shareable visual experiences, their space was created with tactile fronds surrounding a backdrop with an Art Gallery WA logo which activates an augmented reality Rainbow Serpent on mobile devices through Facebook.
Read more about this outstanding exhibition here:-
Scitech is a family favourite, offering a variety of entertaining and educational experiences and Forrest Chase made provision of an experiential zone to highlight these. One of Scitech’s many admirable features is its bee colony, which was established in recognition of Western Australia having one of the healthiest bee populations in the world.
Healthy bees mean improved biodiversity, a healthier environment and of course – tasty honey for us all.
Trilogy’s creation of Scitech’s space at Forrest Chase includes 3-dimensional bees and honeycomb which frames logo activated augmented reality bees.
Read more about the Bee Colony here:-
Forrest Chase remains the hub of the city, attracting visitors, shoppers, families and businesses. With heavy foot traffic and destination visits, they offer experiences and events to delight and engage young and old. There’s always something happening and Trilogy contribute to ideation as well as execution whilst collaborating with the talented team at Forrest Chase.
Some of the areas we contribute – from digital animations to hoardings and activations, Trilogy have the expertise and talent to bring ideas to life.
- Augmented Reality
- Artist collaboration
- Textured walls
- Experiential zones
- Interactive hubs
- Tactile areas
- Immersive technology
- Social Media advertising and engagement
- Custom illustrations
Take a look at what’s on here: