It’s taken a while for the Australian market to catch-up on the benefits of double glazing, so Trilogy had the task of educating the market whilst strengthening DuoGlass as being the go-to brand for double glazed solutions.
Educating the Australian market and brand growth
Practical benefits and brilliant offers
Trilogy undertook the usual industry analysis and market research as well as working closely with the client on working practises and products offered, to uncover pain points; and meet the market needs to overcome them. We then set about creatively packaging the solutions in digestible shorts across varying digital channels – from banner advertising to social media, a generous client offer combined with our illustrated ‘poppy’ designs, caught the eye of prospective customers who’d never even considered double glazing.
Enhanced and supported by direct marketing and lead nurturing Marketing Automation, with a consistent radio advertising presence, scripted and produced by Trilogy; also backed up by point-of-sale material in each of their showrooms across WA.
Growing awareness leads into sales
Delivering engaging content to more people and providing compelling reasons to enquire with DuoGlass has seen massive growth in the sector and a market share surpassing client expectations. We continue to strive for even better results and continue to deliver the service we’ve become known for.