Welcome to The Garden.

The space where we share the things we think are worth talking about. Here, you’ll not only find all the latest agency news, but also plenty of creative ideas and initiatives to get you thinking.

Today we farewell a legend from the industry!

Alison started with Trilogy on day one after working with Nita and Jo at John Davis Advertising, where she was the Finance Manager at offshoot business JDA Solutions.

The qualities Nita and Jo respected in Alison back then have continued to be evident throughout her twenty years with the Agency. Her kindness, dignity, unflappable calmness, sense of humour, clear thinking, loyalty and dedication to her role enriched Trilogy and made a significant contribution to both the Agency’s success and its positive, happy culture.

“Ali has been by our side through the good times and tough, and she readily took on the challenges associated with the fluctuations and constantly evolving changes to our client portfolio, services, resources and team members. She has been our one constant, and so much more than just a colleague,” said Nita.

“Ali is one of those people with a pure heart who you just want to have in your life,” added Jo. “She led our finance operations with precision and discipline, but she also led by example with her commitment and spirit, and her genuine care for people. We are going to miss our confidante and sister-hen, and her spontaneous laugh.”

The whole team at Trilogy wish Ali the absolute best for her exciting retirement, with plenty of time spent with your beautiful family, in between perfecting Pilates and hitting the ski slopes of course!

Hey Ali … we’ll do our timesheets, promise!! And see you in the Bunker soon… ❤️

#perthadvertising #retirement
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Nothing says summer more than fresh WA lobster. 😋☀️

We worked with Lobster Alive over the summer period to promote their offering via social. Our approach involved showing a behind-the-scenes look of the team in action, because we know that savvy consumers are drawn to more than just the end product – they care about the stories behind the brand.

Given that 75% of viewers consume short-form video content on their mobile devices, a custom vertical video was the clear media choice for this campaign.

After all, the best way to tell the public that your produce is fresh, is by showing them. YUM!

#perthvideography #perthmarketing #perthworkshop #perthagency #perthadvertising
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Welcome to 'Merry Moments'! 🎄 Our client, @seesubiaco, tasked us with generating interest in the many events that dot the Subiaco calendar over Christmas.

This campaign encapsulated diverse events, must-see experiences and an iconic cocktail trail. We rolled out the campaign messaging across social, Google and signage to increase awareness and drive visitation - all things that make us feel merry! 🎅

#christmascampaign #perthmarketing #perthagency #perth #christmas2023 #perthdesign
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From our office to yours - wishing you a Merry Christmas, and a Happy New Year! 🎄

To our amazing clients, suppliers, and industry friends, thank you for being part of our 2023. As we bid farewell to this extraordinary year, we can't help but marvel at all we've achieved together.

We're already looking forward to all that 2024 has in store, but until then, our team will be logging off to enjoy a break over the New Year period. We hope you’re doing the same! - Team Trilogy.

#perthadvertising #perthmarketing #perthagency #perthdesignagency
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One In A Trillion! 🌟 We held our Trilogy Quarterly last week - an event where we acknowledge our team's achievements and share business updates.

We also recognise team members who have contributed above and beyond - awarding them with the ‘One In A Trillion’ award!

Please join us as we congratulate Fran, James and Abbey in recognition of going above and beyond while positively contributing to our work culture.

Congratulations team, well deserved. 👏

#perthmarketing #perthmarkters #perthmarketingagency #oneinatrillion #agencylife
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Five of our favourite trends from 2023! 🖐

🤖 Can you talk about 2023 without talking about AI? Artificial intelligence has been steadily growing this year, from the rise in popularity of Chat GPT and Bard, to Photoshop’s Generative Fill, and AI-powered tools for ad targeting, personalisation. As AI becomes more sophisticated, this is just the beginning!

😍 Visually, the world embraced bolder creative choices. Designers moved away from the minimalist aesthetic - instead embracing, rich colours, organic shapes, and textures. This paired well with nostalgic design trends and experimental typography.

📹 Short-form video reigns supreme as TikTok gained 8.5 million active users in Australia alone. As TikTok and Instagram Reels continue to grow in popularity, marketers embrace low-fi, yet refined, bite-sized videos. From tutorials, to BTS, vlogs, and vox pops, these videos are effectively capturing attention and driving results.

🤳🏻 Online, we’ve seen the rise of the creator. On platforms driven by content, it’s all about authenticity and engagement. While 96% of people say they don’t trust influencers, 75% of consumers say they’re more likely to trust content created by “normal people”. Creators have deep connections in their content niches, producing a more powerful result.

🎀 Culturally, 2023 was the year of the girl. The blockbuster Barbie movie turned the world pink with its reported $150 million marketing campaign. Time’s person of the year, Taylor Swift broke records in both ticket sales for her tour and film. The Matildas' semi-final game smashes TV rating records as the most-watched TV program since 2001 (when the existing rating system was established). And online, we spoke about girl math, hot girl walks, girl dinners, and clean girl aesthetic.

2023, was a whirlwind! We can’t wait to see what’s on the cards for 2024. Tell us, what was your favourite trend of the year? 🤔

#perthagency #digitalagency #perthmarketing #perthdesign #marketinginsights #perthagency
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Over the weekend, our feeds were flooded with @spotify Wrapped – A.K.A the data exercise that centres Spotify at the heart of a yearly, personalised roundup (sorry Apple Music). This year Spotify took Wrapped to the next level in customisation by including some video messages from your top listened to artists.

We know you’ve been busy rocking out to your favourite tracks, so you might have missed that Spotify Wrapped also reveals some fascinating insights about their audience's behaviour:

🤘 Turns out, the mosh pit masters are parents. This group were more likely to stream heavy metal and punk music than other Spotify users.

💿 As for Gen Z? This nostalgia-loving group are responsible for skyrocketing the streams of catalogue artist (those who haven't released new material in at least a year and a half) by 145%.

🎙The cultural conversations in podcasts are booming – with Advertisers joining the chat too. According to Spotify, first-time U.S. podcast advertisers saw a +95% incremental lift in reach when advertising in Spotify podcasts in 2023.7

“Know your audience” is the cardinal rule for marketers, so reach them when they’re most engaged. 🎧

Read Spotify’s 2023 insights via ads.spotify.com. 🔗

#spotify #spotifywrapped #digitalradio #marketinginsights #perthagency
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Presenting our latest creation – a bespoke Christmas ribbon overlay designed for @dgpr_aus. 🎄 Our creative studio goes all out – so this design is both intricately detailed and simply attention-grabbing. 😍

Thank you to @dgpr_aus for entrusting us with this festive project and to @wasignandprint for bringing this project to life!

#perthdesign #perthagency #perthdesigners #perthmarketing
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Last night, our Director, Jo Bulline, took the stage as a panellist at the Advertising Council Australia x Youngbloods Thanks For Asking event - Women In Adland Edition. 🎤

It was insightful to hear the experiences and thought processes of powerhouse panellists as they delved into conversations that everyone needs to hear. Thank you to Taryn Payne @303mullenlowe, Rikki Burns @mktforce, Tess Palmyre @brandable_agency, and Jo Alilovic of 3D HR Legal for sharing your stories.

A huge shout out to MC and organiser Melissa Vella for thought-provoking questions. Special thanks to @advertisingcouncil, @youngbloodsaus, and sponsors @sneakersandjeanswa and 3D HR Legal for including Trilogy and bringing our community together. 🙌

#ACA #perthmarketing #perthagency #womeninadvertising #perthbusinesswomen
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Cheers to 20 incredible years of Trilogy. 🎉

Our hearts are full after a memorable afternoon of laughter, reminiscing, and toasting to the moments that shaped our journey.

Special shoutouts to Industry friend Eyresy for a truly special speech, those who made tributes in a surprise video, our long term clients, Peet, Miri, Bronte and Selwin. And of course, our all star partners WASP, MDS, Mark Print, Finkelstein Hickmott, and Splitscreen. And thanks also to our amazing MC Jacqueline Baril!

There are so many people who have contributed to the last 20 years at Trilogy - so we express a heartfelt thank you to our valued clients, industry friends, and colleagues for two decades of adventure and success.

Here’s to the future! 🥂

📸 @spoiltphotobooths

#trilogyturns20 #perthadvertising #perthagency #businessmilestone #trilogy #agencybirthday
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We are so proud to announce the recent award win for ‘Best Community Activation’ at the Property Council WA Awards Night. Congratulations to @isptproperty and the team at Trilogy for bringing it home for the ‘Women In Sport – Girls Can Play’ campaign activation.

To the whole @forrestchase team, especially Bronte Macpherson and Marla Renteria, what a dream this one was to bring to life! A long time in the making, and with the fitting launch on IWD this year. Women can play, and lead, and coach, and dream BIG, and compete at the highest levels. Thank you for trusting us with your vision.

Creds:
Client: @isptproperty, @brontemacpherson, @marlalaa12
Creative Director: James Gillespie
Management & Content Strategy: Lisa Thom
Account Director: Nita Davey
Social Management: Rebekah Vinicombe
Digital Management: David Clarke
Activation Windows: @mardieco
Video Production: Ryan Vergone
Finished Artists: Glenn and Lisbeth
Copywriter: Ingrid Waltham

#clientwin #perthagency #perthmarketing #perthagency #propertyawards
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How far would you go for a client? In our opinion, some meetings are just better in person! 🛫

Recently, Ryan and Cooper hopped on a plane and headed out back to run Trilogy’s Smartphone Video Workshop at @bullarastationstay.📍 Thank you to @australiasgoldenoutback's Kelly Leonard for inviting us to educate far and wide on video, filming, and editing. 🤝 Special thanks to Bullara station and Maddie Ross.

The attendees were met with hot weather so phones were given breaks in the freezer to cool down. 🦘 It was a pleasure to get to know the local business owners and work from location. 💻

#perthvideography #perthmarketing #perthworkshop #perthagency #perthadvertising
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CALLING ALL SENIOR GRAPHIC DESIGNERS / ART DIRECTORS ✍️ 🖥

Trilogy is looking for an experienced graphic designer for a 2 month holiday leave cover. Must have strong experience designing across signage and digital, from concept to roll out.

The successful candidate will be working across a variety of retail and property clients, and will ideally have experience working in a fast-paced agency environment.

Starting mid-November.

If you are interested, please contact james@trilogyam.com.au

#graphicdesigner #perthagency #perthdesigner #perthagencyjobs #perthgraphicdesigner #artdirector
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Last week we attended the @ami_marketingvoice's great brekky event, The Marketing Revolution: How Marketing is Changing the C-Suite.

We enjoyed the candid chats from panellists. From the evolving role of marketers, to developing commercial mindsets, bringing new ideas to the C-Suite and financial literacy. The panellists shed light on crucial aspects that every marketer needs to embrace (hint: know what a P&L is).

There were some great insights around the value of marketing and the growth that it can bring to any business, across departments.

Until next time!

📸 @spoiltphotobooths

#amiwa #perthmarketing #perthmarketers #perthmarketingevents
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“The one feeling that you get about Trilogy and about Nita and Jo is the feeling of home… they’re so amazingly kind, generous, and warm” - Melissa Vella.

We met Melissa just over four years ago and love working with her and the Advertising Council which she brilliantly leads in WA. @melvella14 is one of those special people you meet in the industry. She shares our passion for nurturing young talent and is a dedicated participant in the Perth advertising scene. We love catching Mel at events and around the office and witnessing the significant and positive impact she makes. 🤍

#trilogyturns20 #perthadvertising #perthagency #businessmilestone
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"From the minute I met Nita - on my first day at John Davis Advertising (JDA) - the morning started with the agency celebrating her winning Woolworths' ‘Supplier of the Year’ Award, I knew I had met someone uniquely special.

Nita is clever, intuitive, generous, and indefatigable, with a vibrant energy that is palpable. We just clicked, and when JDA closed it made so much sense for us to continue our careers together.

What a whirlwind it was establishing Trilogy!

Every single day with Nita is an exciting adventure, and a lesson in how to lead and work with grace, confidence and integrity. She constantly inspires me.

I respect and admire her as my business partner, and love her as my friend." - Jo Bulline

#trilogyturns20 #perthadvertising #perthagency #businessmilestone
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“I met Jo in 1999 at JDA, and mutual respect formed within a very short time.

A driven and passionate Ad Person is Joanne Bulline.

It is a pleasure every day to work with a lady and friend I respect.

We went to the bank in 2003, when ad-land was a man's world, and walked out with a loan to start our own Agency.

Over the last 20 years, the marketing world has advanced in massive technological waves – we have moved with each wave and our team of professionals has risen to every new iteration of marketing wonder.

The Jo and Nita companionship and work ethic have never wavered.

I love a glass of Rose at the end of a day - listening and engaging with a very clever strategist, writer, and more importantly, friend, Jo.”

– Nita Davey

#trilogyturns20 #perthadvertising #perthagency #businessmilestone
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🎬 BTS with @heroesandvillainsbeer ! 🤡

Our latest shoot tipped into the multiple talents within the agency, as we whipped out the clown paint for some extra fun! 🤹‍♂️

Our Account Coordinator, Abbey took on the role of on-location makeup artist, turning the talent into bright, vibrant characters using her previous experience in special effects makeup 🎨

Stay tuned to the Heroes and Villains feed for all the exciting and quirky content we've been creating in collaboration with this fun client! 🎪

#behindthescenes #clientshoot #heroesandvillains #specialeffectsmakeup
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