Being a full-service agency, Trilogy undertakes all of the outlined services under the one roof.
Capabilities
We are experienced, dynamic and very well integrated.
Strategy
Working on solutions to deliver business value and growth. Our in-house specialists help businesses with Brand Strategy, Marketing Communications’ Strategy, Channel Strategy, Digital and Social Media Strategy.
We also have existing partnerships with public relations, research and media buying companies who may be called upon to contribute to our strategic planning services, or we will happily work with any established arrangements our clients may have.
Graphic Design
Concepts, design, illustrations, photography, renders, typography and artwork. From brand identity to signage, press adverts to brochures, video graphics to social posts, we prepare designs, copywriting and finished artwork for any purpose.
SEO / SEM
Search is all important when it comes to being found. We increase your website’s relevance and authority for your target segments. We aim to increase traffic potential to deliver qualified prospects, brand exposure, and consumer engagement.
Advertising
An integrated approach to delivering your message, wrapped in considered ideas, across a multitude of carefully selected, planned and negotiated channels.
Signage
We know signage. From the journey planning, to the technical specifications and the manufacturing requirements. We create, manage and deliver or install hoardings, mesh, directional signage, vehicle wraps, wayfinding, tactile and sensory executions, pop-ups and displays and any other form of branded signage large and small.
Data Analytics
From a variety of sources, we constantly mine, cross-reference and interpret data to provide accountability, insight and recommendation.
Social Media
With a strategic approach, we manage communities, engage audiences, create content, handle the advertising and analyse and report on the data.
Digital Production
In-house video production delivering fast and relevant content. Display Advertising, animations, photography, filming, fly-throughs, and illustrations.
Any format, any stock, any purpose. From small run leaflets to coffee table books, to multi-dimensional interactive pieces, to branded merchandise – we take care of it all from design and writing through to delivery of the finished printed product.
Radio & Television
We write scripts, prepare storyboards, source talent, organise crews, find locations, create music, produce sound recordings and audio tracks, liaise with media outlets, and manage all aspects of audio and visual creative ideation and production.
Direct & Database Marketing
One-to-one marketing can be extremely powerful. Trilogy curates and segments databases and creates targeted campaigns in traditional print form and in digital form. We also create and manage marketing automation programs to streamline the customer journey and tailored experience.
Alliance & Infiltration Marketing
Joint sales promotions, events, competitions, sponsorship, experiential activations, brand allegiances – we love initiating and expanding relationships for mutual benefit and to propel differentiated consumer value.
Trilogy uses a proprietary approach to solving problems and meeting your needs with strategically sound, and creative, solutions.
Drawn from tried and tested industry models; and with agile thinking, applied logic and stringent process, we navigate our way through the initial brief, challenge, interrogate and question everything, to ultimately define what it is we need to do.
It all starts from an understanding of your objectives, your vision and the influencing components of your category. And then connecting these needs and promise with the right consumers.
In working with you on your objectives, we will work from a strategic planning process that enables us to get to the heart of your competitive differentiation and to nurture consumer engagement for a positive response.
We call this process TRILOGY | HD
TALK TO USDefinition
This is where we talk. Where we begin to understand your vision, your objectives and where we set goals, from business, marketing and communication perspectives. This is where we define what it is we need to do together. Briefs are written, parameters set and we’re ready to discover.
Discovery
There’s so much to discover. We analyse research, we question, interrogate, identify patterns in data, talk to real people, gain further understanding of wants, needs and the drivers to change behaviour. We seek to uncover and articulate our insights leading to our proposition.
Design
This is where the creativity continues. We always apply creative thought – from a strategic foundation we enter ideation for execution. We conceive, create, craft, finesse and produce.. Relevant to timing, brief and budget, we’re ready for market.
Distribution
A well developed solution to a well defined problem, beautifully articulated, lovingly crafted and expertly finished. Now we need to get to our primary markets. From traditional to digital and anything in-between, we carefully plan activity schedules and media channels and monitor performance along the way with a constant eye on response, effectiveness and value.
Then we go back to DEFINITION and re-assess and evolve next steps in continuing your journey to brand preference and business success.
Partnerships
Trilogy are active members within our industry with full accreditation and partnerships.
Below are some of our affiliations and certifications which signify our involvement and pride, and our investment in training and best practice.
